Nov 14

Billie “Parentheticals”

Challenge: Create a gender-neutral print approach for Billie, the woman-oriented subscription-based shave brand.

Insight: A good shave isn’t specific to one gender. (And good prices shouldn’t be, either.)

Solution: Build upon Billie’s existing body and hair-positivity branding by introducing an inclusive “For Those of Us: Billie Parentheticals” series of print ads.

For those of us who struggle with intimacy (waxing appointments) (1).png

For those of us who struggle with intimacy (waxing appointments).png

For those of us who struggle with intimacy (waxing appointments) (2).png

This is spec work for Billie.

Carina Cain