Tender

For April Fools’ Day 2021, Lowes Foods introduced the world’s first dating app for single chicken enthusiasts: Tender. Vegetarians might not have been impressed, but that was to be expected. Fake, but always flavorful, profiles were displayed on Lowes Foods’ social accounts.

Credits

Agency: Walrus

CCO: Deacon Webster

CD: Jillian Dresser

CW: Marco Diaddezio

CW: Carina Cain

AD: Jenna Anderson